Cle de Peau Beaute, which is a part of The SHISEIDO Group, has recruited actress Amanda Seyfried to help anounce its new product line-up for 2016 – and the upcoming news will include the brand’s first skincare innovation in 5 years.

The new products will debut at a press conference in Japan on October 9th. The buzz is that next spring, Cle de Peau Beaute’s new skincare products will focus on delivering radiant skin – and the theme that will communicate the brand’s anti-aging claim is “Radiance Transcending Time.”

Amanda Seyfried is the brand’s spokesperson, and muse.

Stay tuned for the news about the new products, as soon as further details are revealed – or look for Seyfried’s tweets about the new line.